Creating an effective message gets a bad rap.
We're not talking about spin - we're talking about helping to communicate your goals in a way that best represents them. A bad idea is a bad idea, no matter how you talk about it, and will be ignored. But a good idea, poorly communicated, can suffer the same fate.
And in this, experience counts. We've developed large-scale political campaign messages and speeches given to hundreds of people. But we've also created nuanced representations of complicated policy proposals and helped to frame ideas for one-on-one meetings.
Every scenario is different. And we've been around long enough to know that.
- » Issue framing and strategy
- » Speech writing
- » Event management and theme development
- » Press preparation, engagement and talking points
- » Grant writing and management
Case study: Community Budget Working Group
The Community Budget Working Group has been convened in San Jose, California, for two consecutive years, with the goal of broadening public involvement in municipal decision-making.
To broaden that involvement, we developed an interactive microsite allowing people to submit recommendations for improving the city budget, and for other visitors to then vote on those ideas. Each new idea also populated the group's Twitter feed.
For meetings, we integrated a live video stream with live chat into the site, to allow even those unable to attend in person to participate from home. We also managed press outreach and message development.
Related link: http://www.mybudgetidea.com
Tools employed: Twitter, content management system, message development, web design, Facebook integration, Live video streaming.
