Creating an effective message gets a bad rap.
We're not talking about spin - we're talking about helping to communicate your goals in a way that best represents them. A bad idea is a bad idea, no matter how you talk about it, and will be ignored. But a good idea, poorly communicated, can suffer the same fate.
And in this, experience counts. We've developed large-scale political campaign messages and speeches given to hundreds of people. But we've also created nuanced representations of complicated policy proposals and helped to frame ideas for one-on-one meetings.
Every scenario is different. And we've been around long enough to know that.
- » Issue framing and strategy
- » Speech writing
- » Event management and theme development
- » Press preparation, engagement and talking points
- » Grant writing and management
Case study: Give A Booster Shot
Messagehall worked with a hospital foundation to develop an identity, logo and website for an employee contribution campaign.
Following approval of our 'Give a Booster Shot!' concept, we developed a unique, memorable logo and brand, accompanied with a print campaign reinforcing the stories of individual employees who contributed.
The website focuses on two components: getting donations and sharing the campaign with colleagues. A simple AJAX-based tool allows one-click email to co-workers, including a real-time alert if that co-worker has already given. Additionally, each donation can (optionally) be added to the campaign Twitter feed, presenting another opportunity for recognition of donors.
Within the first 48 hours of the campaign, the foundation received more in donations than had been spent on the development of the identity and website.
Related link: http://www.giveaboostershot.org
Tools employed: Twitter, 4-color printing, message development, branding, web design, presentations.
