Messagehall is a complete, personalized resource for building strong communications systems. With deep experience in creating campaign-, organization- and issue-centric messaging campaigns, Messagehall will help make sure that you communicate as broadly and accurately as possible.
For example.
Case study: Message Experiment
In an attempt to identify an effective message to motivate respondents to action on a ballot measure, Messagehall helped a non-profit organization develop an experiment in which a group of voters was given two messages and their responses tracked.
Starting from values-based polling information, control and test groups were identified and each phoned. Subsequent mail drove traffic to a website designed for the experiment, providing a unique site code to each voter. A final call tested voters' response, and again drove traffic to the website.
The experiment, which took place over two weeks, gave insight into the effectiveness difference between two distinct messages and how best to engage voters on a somewhat esoteric issue.
Tools employed: 4-color printing, target identification, message development, web design, polling.
