Messagehall is a complete, personalized resource for building strong communications systems. With deep experience in creating campaign-, organization- and issue-centric messaging campaigns, Messagehall will help make sure that you communicate as broadly and accurately as possible.
For example.
Case study: Accomplishments Map
For a campaign in support of a sitting City Councilmember, we determined that a visual representation of the official's accomplishments would be effective.
To that end, we developed both a print and an online version of a map of the district, with large icons indicating where the Councilmember had, for example, built a new fire station or improved a community center. The print piece was given to voters who were then encouraged to visit a simplified web site to learn more information and share the map with their friends and families. Voters could easily refer to the map to see what had been done in their area, while the overall impact of the map was to show a broad range of accomplishments.
On the day before the election was held, traffic to the website doubled. The Councilmember won the election.
Related link: http://www.norecallsj.com
Tools employed: 4-color printing, target identification, message development, web design, Google Maps API.
